- Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone
- Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent
- Logoed mugs in particular are more effective advertising than radio and television spots; 57 percent of people were able to recall the advertiser on a mug, versus 32 percent of radio and 28 percent of T.V
- Women are more likely to have bags, writing instruments and calendars, whereas men are more likely to own shirts and caps
- Forty-eight percent of consumers would like to receive promotional products more often
- Eight in 10 consumers own between one and 10 promotional products
- Six in 10 of them keep promotional products for up to two years
- Wearables are the top product category, followed by writing instruments, bags, calendars and drink ware
- Eighty-nine percent of consumers can recall the advertiser of a promotional product they’d received in the last two years
- Ninety-one percent of consumers have at least one promotional product in their kitchen, 74 percent have at least one in their work space, 55 percent have at least one in their bedroom
Tags: knowledge, top 10, trivia
